DSM Overview

The DSM Strategy was developed by the Dubai Supreme Council of Energy (DSCE) as part of the Dubai Integrated Energy Strategy (DIES) 2030, to support the Dubai vision of leadership in energy and security.

Energy consumption worldwide has increased by over 30% since 2000, putting pressure on our natural resources. Countries around the world are focusing on deploying energy efficiency measures. Under the visionary guidance of H.H. Sheikh Mohammed bin Rashid Al Maktoum, the DSM strategy sets an ambitious target of 30% reduction in energy consumption by 2030, putting Dubai at the forefront of global energy efficiency efforts. In addition, the DSM strategy reaffirms Dubai's commitment to be one of the most sustainable cities in the world and to become a role model in energy efficiency by implementing cost-effective electricity and water demand saving measures and developing a green service market.

In a context of high dependency on energy imports and the fast growth of the economy, optimization of energy demand is a strategic priority for the Emirate. It moderates the need for expansion of generation capacity, and frees up resources for strategic investments and spends. At the same time, Demand Side Management creates new jobs and capabilities in the field of energy efficiency which will be useful in the long run, supports safety and the environment through best practices and lower emissions, and contributes to the idea of Dubai as a smart city through its reliance on new technologies.

The DSM strategy is composed of 8 distinct programs that contribute to the target savings.

building regulations
building retrofits
district cooling
standards & labels for appliances & equipment
water reuse &
efficient irrigation
power &
water tariff rates
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The deployment of the programs is supported by a series of enablers or implementation mechanisms.

A key mechanism that has been broadly adopted in the strategy is the principle of "governing by example", whereby the government places the first steps in new initiatives, building success cases and developing an initial market which the private sector can then leverage in subsequent phases.

Remarkable examples of this approach are the initial test of the Dubai Green Building Regulations (DGBR - mandatory for government entities only in the initial years), and the implementation of the retrofit program (supported by a Directive for government entities).

The government of Dubai is committed to achieving ambitious energy and water consumption savings targets, associated with the implementation of the 8 DSM programs. At the end of the foreseen journey, in 2030, we expect savings of about 19 TWh of power and 46 BIG of water compared to business as usual. These overarching goals of savings are the sum of individual program targets.